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In order to effectively tailor your advertising campaign to the right audience, our platform provides a variety of targeting options. These options allow you to narrow down who sees your ads based on user location, language, device type, and more.
Location targetings enables you to display your ads to users in specific countries or cities. This is useful when your product or service is tailored to a specific market or region, ensuring your advertising budget is spent efficiently by focusing on the right audience.To display the list available for targeting we use:Cost: when country targeting enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 50%. City ​​targeting adds 25% to the cost.
Locale targeting enables you to display your ads to users based on the primary language set in their Telegram app. This is useful for tailoring your messaging to specific language-speaking audiences, ensuring your advertising budget is spent efficiently by focusing on users who can understand and engage with your content.We use the ISO 639-1 standard to display the list of languages available for targeting.Cost: when enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 50%.
Platform targeting enables you to display your ads to users based on the type of device they are using. This is beneficial for ensuring compatibility with your product or service and tailoring your campaign to specific user experiences across different platforms.We categorize devices into the following groups:
  • Web: Includes users of the Telegram web version and desktop applications.
  • iOS: Includes users of the Telegram app on iPhones and iPads.
  • Android: Includes users of the Telegram app on Android mobile devices and tablets.
Cost: when enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 50%.
Gender targeting allows you to display your ads to users based on their identified gender in Telegram. You can select Male or Female. The Any option is set by default and includes all users, regardless of whether gender information is available. This targeting can be helpful when promoting products or services that are more relevant to a particular gender group, making campaigns more focused and effective.Cost: when enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 25%.
Telegram Gifts targeting enables you to reach users who have at least one gift visible in their profile. As gifts are increasingly used across Telegram Mini Apps, this option helps identify active, engaged users who are familiar with gift mechanics. It can be particularly valuable for advertisers promoting apps or communities related to gifts, or for those who want additional assurance of addressing genuine, active users.Cost: when enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 100%.
Analysis is conducted based on publicly available data about the presence of a user’s crypto wallet, their TON balance and volume of last 100 transactions. While this parameter does not guarantee conversions, these users often have existing knowledge and experience in the Web3 ecosystem, making them more receptive to targeted offers.We categorize users with Telegram wallet into the following categories:
  • Wallet Holders: users with a known wallet, all users with telegram wallets, regardless of information about their balance level or spending
  • Funded Wallet Holders: users who have funds on their balance or actively use the wallet
Cost: when enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 25%.
Telegram Premium targeting allows you to focus your ad campaigns on users based on their Telegram Premium subscription status. This option provides valuable information that a user who has purchased Telegram Premium has experience making purchases on Telegram, which suggests a higher likelihood that they are engaged and familiar with in-app transactions.Cost: when enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 150%.
Traffic Type targeting allows you to segment your audience based on how users engage with your ads: rewarded (motivated) or organic (non-motivated) traffic. Below is a detailed description of each type.

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Rewarded traffic (Motivated)

  • What it is: users who interact with your ad to receive a reward, such as an in-game bonus, currency, or other incentive. The reward is tied to either viewing the ad or clicking on it.
  • Example: a user watches a video ad or clicks on a banner to earn extra lives or virtual coins in a game.
  • When to use: when your goal is to drive a high volume of immediate actions, such as ad views, clicks, or app installs. Effective for campaigns aimed at increasing brand awareness or promoting entry-level products.
  • Cost: no additional cost is applied to motivated traffic campaigns, making it an economical option for achieving rapid results.

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Non-Rewarded traffic (Organic)

  • What it is: users who engage with your ad voluntarily, without any external reward. These users interact with your ad because they find it genuinely interesting or relevant.
  • Example: a user clicks on an ad for a new product they find appealing and explores further details without expecting any reward.
  • When to use: when you want to attract high-quality users who are more likely to convert into loyal customers. Suitable for campaigns promoting premium products or services, where genuine interest is critical.
  • Cost: when enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 150%.
While non-motivated traffic does not guarantee that the audience will become loyal users, it significantly increases the likelihood of attracting engaged and committed customers.

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Summary

Rewarded traffic is ideal for achieving immediate, volume-oriented results, making it perfect for short-term campaigns or awareness drives.Non-Rewarded traffic, on the other hand, is better suited for building long-term engagement and fostering a loyal user base. Select the option that best fits your campaign objectives to maximize impact and ROI.