Roles
- Advertiser — a person or company who creates and pays for ads to promote products, services, or content.
- Publisher — a person or company who integrates ads into their app, earning revenue from user interactions with ads.
General Settings
- URL — the web address of Telegram Mini App.
- Category - the subject of the ad. Advertisers select a category for their ads, while publishers set restrictions on which categories are allowed in their widgets.
- Country/City — a geographic location used for ad targeting, specified by the user’s region.
- Locales — users language, used to target ads during ad creation.
- **Platform **— environments where advertisements are displayed, such as iOS, Android, and web.
- **Budget **— the amount of money allocated for running ad campaigns over a full period.
- USD₮ — Tether (USD₮) is a stablecoin pegged to the US dollar exchange rate in a 1:1 ratio, used to simplify cryptocurrency trading and minimize volatility.
Dashboards
- **Clicks **— the number of times users interact with an ad by selecting it.
- **Impressions **— the number of times an ad is displayed to users.
- **CTR **(Click-Through Rate) — the percentage of impressions that result in clicks (Clicks/Impressions * 100).
- **CPC **(Cost Per Click) — a pricing model where the advertiser pays each time a user clicks an ad.
- **CPM **(Cost Per Mille) — a pricing model where the advertiser pays per thousand impressions.
- **Site **- Telegram Mini App where ads are placed.
- **Widget **— an ad unit integrated into an app, used to display one or more ads to users.